Executive Summary

Circular, a leading innovator in smart wearables, faced the challenge of maintaining variant restrictions after Shopify deprecated Scripts. Their alternative was an expensive Shopify Plus upgrade costing $24,000 annually. By partnering with Account Editor (AE), Circular implemented a scalable, intuitive solution that not only solved their operational challenge but also enhanced customer experience — all without the high costs of Plus or custom development.

About Circular

Brief Description: Circular is a health-focused wearable technology brand founded in 2020. They design and manufacture smart rings that track health and wellness in real time.

Business Focus: Bringing advanced health tracking to everyday life through sleek, discreet, and powerful wearable technology.

Key Attributes:

• Second-generation market leader in smart rings

• Over 13 health tracking features, including ECG and AFib detection

• No subscription model — transparent value for customers

Core Offerings:

• Circular Ring 2 — the only smart ring with ECG and AFib detection

• Comprehensive wellness tracking (sleep, heart rate, body temperature, and more)

• High-quality design combining technology with elegance
  
  

The Challenge

When Shopify deprecated Scripts, Circular lost the ability to restrict product exchanges by variant. For them, this meant customers could swap not only sizes but also colors — a significant operational issue. Their two alternatives were:

• Upgrade to Shopify Plus for $2,000/month ($24,000/year)

• Build a custom app in-house, requiring ongoing maintenance

Neither aligned with Circular’s growth strategy. They needed a solution that was cost-efficient, scalable, and reliable.

Why Account Editor?

Circular discovered Account Editor after Shopify itself recommended the app. AE stood out because:

• It solved the exact variant restriction issue out-of-the-box

• It offered a polished, merchant-friendly UI superior to scripts

• It required no expensive platform upgrades or dev resources

• It could scale with future products (like Circular Ring 3)

Goals

• Restrict exchanges to size-only, preventing color changes

• Deploy quickly without disrupting live operations

• Avoid the cost of Shopify Plus

• Ensure scalability for future product launches

• Deliver a smooth post-purchase experience for customers

The Solution

Our team collaborated with Circular to:

• Implement Variant Restriction Logic → Customers can exchange ring sizes, but not colors

• Ensure Future-Proofing → Restriction applies automatically to any product variant named “color”

• Deliver a Polished UI → A better customer and merchant experience compared to scripts

• Deploy Rapidly → The feature was live and tested in days

Results & Impact

By choosing Account Editor, Circular achieved:

• $24,000/year in savings — no need to upgrade to Shopify Plus

• Operational efficiency — no reliance on fragile, custom scripts

• Improved customer experience — simplified exchange process

• Scalable workflows — adaptable for future product lines

“We were considering Shopify Plus to solve this, but Shopify recommended Account Editor. The team customized the feature exactly how we needed, and it works seamlessly. I’d recommend this app to other merchants as well.” — Laurent Bsalis, Circular

Key Takeaways

• Shopify recommended solution — Account Editor is trusted and recognized

• Enterprise-grade savings — $24,000 annually compared to Shopify Plus

• Merchant-first design — A polished interface that reduces friction for both teams and customers

• Scalable and future-ready — Easily adapts to new product lines and business growth
  
  

Conclusion

Circular’s case highlights how forward-thinking brands can achieve enterprise-grade functionality without enterprise-level costs. With Account Editor, Circular avoided a $24,000/year expense, streamlined their exchange process, and ensured scalability for future growth.

For Shopify merchants, the lesson is clear: you don’t need to overspend or overcomplicate order editing. With Account Editor, you get a trusted, flexible, and cost-effective solution — one already relied on by industry-leading brands like Circular.

👉 Install Account Editor on your Shopify store today

Client’s review on shopify app store

Content of the review

“I recommend a 1000%. This app unlocked a whole part of our workflow with the product swap feature, which we had to commit a lot of time and money to, if we had to do it on our own, because of the new Shopify policy. I also wanted to thank the dev team, which is very reactive in assisting us. They even created a feature for us in under 2 weeks.”